Tai Kwun social and ads performance dashboard with saved monthly reports (July and June 2026) selectable from the left sidebar, each with overall, KPI, and ad spending views across Brand, C Art and Special Project content pillars, drillable down to programme and platform level.
Tai Kwun · Marketing performance
Topline social & ads dashboard
Static snapshot
Reporting period
Choosing a period updates the label above. Recomputing every chart and table to this exact range needs day-level data from the live Facebook Marketing API — once connected via MCP, this selector will drive the full dashboard.
Total reach
Total engagement
Ad spend (incl. agency fee)
Facebook followers
Instagram followers
Weekly trend, reach by pillar
Pillar mix
Engagement share by pillar
Ad spend by pillar (HKD, incl. agency fee)
KPI summary — reach, impressions, engagement, clicks, video views by pillar
Pillar
Reach
Impressions
Engagements
Link clicks
Video views
Ad spend summary — cost efficiency & budget pacing by pillar
Pillar
Ad spend
Ad budget
Cost / eng.
Cost / reach
Cost / click
Status
Pillar totals
Reach, impressions, engagement by pillar
Link clicks vs. video views
Weekly reach trend by pillar
Programme detail — engagement · reach · impressions · link clicks · video views (FB + IG combined)
Source: Facebook & Instagram Ads Manager exports, consolidated in the monthly Tai Kwun – Topline Report Google Sheets. Switch between saved monthly reports (July, June) using the tabs in the left sidebar; the default view is the latest report. Ad spend = live spend × 1.1; where a campaign has finished/paused with spend below its media-plan budget, spend is shown at the full budget amount per the agreed billing rule. Ad budget pulls from the media plan and updates automatically when that plan changes. Follower counts are scraped from Tai Kwun's public Facebook (facebook.com/taikwunhk) and Instagram (@taikwun.hk) pages as a live snapshot — the automated version should re-scrape (or pull via Graph API/Instagram Basic Display API) on each refresh. Day-end refresh target 17:30 HKT.